Zima Viral: Mom My Ride

Zima steps up to the YouTube funny-video viral campaign plate with Mom My Ride.

All I can say is, this one hits a little close to home. My wife commented, "Mom My Ride? My whole LIFE has been mommed."

Of note here, aside from the irony all you parents will sense about the fact that minivans really ARE awesome, is Zima's overt approach to branding the video. No false pretenses here.