ZAAZ is hosting the latest in our social media events series next Thursday, June 18th, at ZAAZ hq in downtown Seattle. Join us from 6 - 9 for a panel discussion on agency / client relationships in social media. Panelists will include folks from the agency side who specialize in digital, brand, and PR; along with client-side web and community managers. Here's the announcement:
How do agencies help clients develop richer, more valuable online relationships with customers? Should agencies moderate communities on behalf of their clients? How will budgets adjust to accommodate ongoing, as opposed to project-based, work? What skillsets are best suited for in-house groups? Which agency type owns social media strategy? Should corporations create social media teams, or distribute the work across groups?
Confirmed panelists so far are:
Dave Ballantine, Director of User Experience, DNA
Ted Zahn, Creative Director, ZAAZ
Jordan Williams, Online Community Manager, REI
Marty Collins, Group Marketing Manager, Windows Social Media Team, Microsoft
Teri Citterman, President, Citterman Ink
Expect a very lively discussion around the future of agencies--I'll be moderating, so if you have thoughts about topics, please drop them in the comments below.
We'll have a Facebook event up soon, I'll update this post with the link when we do. UPDATE: Here is the link.
I hope to see you there--come say hello!
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